A Unique Tale
Like every story, there’s a beginning, and this is ours.
The Fable adventure began at a vintage fair, where a delicate printed bee scarf dated from the 1940s was discovered by our founder, crafted from off-cut fabric used for the RAF pilots in World War II. The beautiful bee print symbolised flight, determination and courage.
This sparked the idea of telling a tale through prints and delicate hand-painted jewellery. Each represents positivity and inspires kindness to uplift the human spirit, bringing joy to all who possess the Fable charm.
Philosophy
At Fable, our mission is to create joy and care for the world around us. Each tale and charm we design embodies positivity and inspires kindness. These feelings come to life through our prints, embroideries, jewellery, vegan leather handbags, and accessories.
Every Fable collection tells a rich, playful story - a whimsical reimagining of timeless scenes from nature that both amuse and delight. Our jewellery charms each have their own little personalities, symbolising positivity and are crafted to uplift the human spirit.
Our Promise
In order for our brand to grow with greener credentials, we anticipate crafting our beautiful bags and accessories with even more environmentally conscious materials and processes. In the meantime, we continue to work with our suppliers to source the best available sustainable materials, assuring quality, durability, and affordability across all of our creations.
Fable promises to reduce single-use plastic waste and proactively seek sustainable materials for our collections. Our packaging is FSC-approved, our post boxes are made from 100% recycled paper, and plastic is recycled too.
As an environmentally conscious company, we are dedicated to minimising our carbon footprint, ensuring that our emissions are offset, and biodiversity thrives. Fable has partnered with the environmental conservation organisation Make it Wild to help us achieve our promise. Since August 2021, we have pledged to annually offset 70 tonnes (and more as we grow) of CO2e through tree planting at Bank Woods, North Yorkshire, England.
Responsible Craftsmanship
We want our customers to be happy with their purchase, knowing that we are committed to learning how to make responsible choices from our practices, processes, and materials. We have a responsibility to make positive change for the plants and creatures that inspire our creations.
We cherry-picked our suppliers and are proud to work with an ethical, female-owned, sustainable factory in China, crafting beautifully made vegan leather handbags, scarves, stationery, and accessories.
As with everything we do at Fable England, we strive to do better. We are proud that our bags are made from certified Vegan Polyurethane, and since AW21, most of our scarves and small accessories have been made from recycled materials.
We are by no means 100% sustainable, but we are certainly working on developing a much greener production chain to reduce our impact on the planet.
