The Fable adventure began at a vintage fair. The founder discovered a delicate printed bee scarf dated from the 1940’s, crafted from off-cut fabric used for the RAF pilots in World War II. The beautiful bee print symbolised flight, determination and courage.

This sparked the idea of telling a tale through narrative prints and delicate hand painted jewellery. Each represents positivity and inspires kindness to uplift the human spirit, bringing joy to all who possess the Fable charm.

Like every story there’s a beginning, and this was ours.

True to the origins of Fable with the ardour for storytelling, each collection inspires a new tale interpreted by hand painted collectable charms and botanical narrative prints.

At Fable, we revert to traditional methods of handcrafted enamel jewellery, a true artisan skill. By acknowledging the old ways with considerate design, we create timeless treasures that are made to last.

Inspired by classic British literature. Designed and crafted with an infinite love of nature.

By name and nature, Fable has a moral. Our narrative of nature and love of the natural world allows us the opportunity to connect with kindred spirits and inspire others to help towards the monumental quest of restoring the planet.

We want our customers to be happy with their purchase, knowing that we are committed to learning how to make responsible choices from our practices, processes and materials. We have a responsibility to make positive change for the plants and creatures that inspire our creations.

Fable promises to reduce single use plastic waste and proactively seek sustainable materials for future collections. Our creations are designed in England and crafted in Asia. As we are an environmentally conscious company, we are dedicated to minimising our carbon footprint, ensuring that our emissions are offset and biodiversity thrives.

Fable has partnered with environmental conservation organisation Make it Wild  to help us achieve our promise. Since August 2021, we have pledged to annually offset 70 tonnes of CO2e through tree planting at Bank Woods, North Yorkshire in England.